NEWS

At Revino, we believe in designing not just products—but systems for change. That’s why we’re thrilled to share our latest blog, spotlighting student changemakers leading the reuse revolution.

In just two years since launch, Revino has turned its vision for a circular economy of returnable, reusable wine bottles into a reality.

In a market saturated with choices, a new factor is driving consumer decisions: purpose. Today’s wine buyers—especially younger generations—are no longer just choosing based on price or prestige. They’re buying into a brand’s story and future mission. There is an obvious shift from price point to purpose within the younger buyers, and the data is clear. Gen Z and Millennials, now the most powerful purchasing demographics, shop with intention.

When we talk about reuse, we usually lead with the environmental wins: lower emissions, less waste, fewer single-use bottles clogging up landfills. But there’s another side to reuse that doesn’t get enough airtime—it's power to build a better economy.

The narrative of economic downturns often focuses on survival. However, the more compelling truth is that these periods have historically been the launchpad for transformative businesses. Innovation during these times isn’t about holding on but forging a stronger future.

Plastic pollution is one of the most pressing environmental challenges of our time, infiltrating every aspect of our daily lives, including how we consume beverages. From bottled water to wine, beverage packaging remains heavily reliant on single-use plastic. A staggering 8 million tonnes of plastic ends up in the ocean every year.

Plastic pollution is one of the most pressing environmental challenges of our time, infiltrating every aspect of our daily lives, including how we consume beverages. From bottled water to wine, beverage packaging remains heavily reliant on single-use plastic. A staggering 8 million tonnes of plastic ends up in the ocean every year.

Did you know that transitioning to reuse schemes could generate thousands of jobs while reducing emissions and waste? One of the most significant benefits of implementing a reuse system is that, unlike single-use systems that generate short-term, unstable jobs, reuse schemes foster long-term employment opportunities and contribute to a more resilient economy.

Did you know that transitioning to reuse schemes could generate thousands of jobs while reducing emissions and waste? One of the most significant benefits of implementing a reuse system is that, unlike single-use systems that generate short-term, unstable jobs, reuse schemes foster long-term employment opportunities and contribute to a more resilient economy.